marketing
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Like many Millennial and Gen Z women, I recently binged season 2 of Nobody Wants This. I loved season 1. It was sharp, witty, thoughtful, and showed flawed people genuinely trying their best to navigate life, love, and even personal growth. In a world of bloated cinematic universes, comic book adaptations, and space wars, I
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Studios are struggling. Box office numbers are down. Audiences are harder to reach, harder to move, and harder to bring back into theaters. The reasons are layered: ticket prices, pandemic-era behavior shifts, shorter attention spans, and audiences who are overwhelmed with new media options. They’re more selective, more skeptical—and more sensitive to misalignment between a
Casey Moeckel 